Amazon to spend $200 mn on safety technology across transportation network

Amazon announced $200 million investment plan in new safety technology across its transportation network in 2023 to meet the goals outlined in the U.S. Department of Transportation’s National Roadway Safety Strategy (NRSS).
Amazon investment in transportation safety technologyAmazon has equipped its middle mile trucking network, which is responsible for shipping packages to and from its operations sites before they’re dispatched for last mile delivery to customers, with leading safety technology, including automatic emergency braking, front-collision warning, stability control, lane-departure warning, side-object detection, adaptive cruise control, and speed limiters.

Since 2017, Amazon tractors have also been equipped with driver-facing cameras that can help identify unsafe behaviors, like distracted driving, so drivers can be coached to prevent those behaviors from happening again.

Amazon said its trailers are outfitted with sensors to monitor lights, anti-lock braking systems, cargo and door sensors, and more. Outside of its fleet, Amazon invested heavily in route planning navigation systems and predictive analytics software to better monitor fleet safety.

Amazon embedded all safety measures into mobile technology, called Relay, that connects carriers and drivers to Amazon, and provides them with navigation assistance, real-time driver-facing alerts, safety performance summaries, and additional safety learning.

Amazon is also investing to expand in-vehicle camera safety technology across last mile delivery network, which is to help reduce unsafe behavior in real time by reducing driver-controllable safety incidents. This technology identifies safety events and provides real-time alerts.

Amazon began outfitting Amazon-branded delivery vans in the U.S. with this technology in 2020 and, since rolling it out, achieved 35 percent reduction in accident rates across its network. This technology will be in nearly 100 percent of Amazon branded vehicles by April 2023.

This technology is one of the safety features in its custom electric delivery vehicles (EDVs) from Rivian, which are delivering Amazon packages in more than 100 cities nationwide. These vans include a 360-degree camera detection system to ensure that drivers can see  what’s next to them as they back up and turn, emergency braking, rollaway detection, and more.

Beyond these in-vehicle systems, Fleet Edge technology leverages data to improve routing software to solve for common roadway issues such as construction, accurate lane navigation, and unsafe maneuvers. This technology has increased GPS accuracy by over 2.5 times.

Amazon is also piloting strobing brake light technology in some of its trailers to provide greater visibility during braking to others on the road. This technology has the potential to reduce rear-end collisions by as much as 30 percent.

Amazon will begin deploying an innovative new safety feature in its trucking fleet that uses digital side mirror camera technology to reduce blind spots and enhance the overall safety of trucks.

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