Amazon to open fashion store offering algorithm based recommendations

Amazon.com announced it will open fashion store where customers will receive algorithm based recommendations to try and select.
Amazon.com fashion store
The US-based online retailer said it will open first-ever apparel store near Los Angeles this year, with a technology innovation. “We wouldn’t do anything in physical retail unless we felt we could significantly improve the customer experience,” said Simoina Vasen, a managing director.

Amazon Style shop — with 30,000 square feet — is smaller than the typical department store. Model items are on the racks, and customers scan a code using Amazon’s mobile app to select the color and size they would like. To try on the clothes, which are stored in the back, shoppers enter a virtual queue for a fitting room that they unlock with their smartphone when it is ready, Reuters reported

Inside, the dressing room is a personal space for you to continue shopping without ever having to leave. Each has a touchscreen letting shoppers request more items that staff deliver to a secure, two-sided closet within minutes.

The touchscreens suggest items to shoppers too. Amazon keeps a record of every good a customer scans so its algorithms personalize clothing recommendations. Shoppers can fill out a style survey as well. By the time they arrive in a fitting room, employees have already deposited customers’ requested items and others that Amazon has picked.

Amazon has surpassed Walmart as the most-shopped clothing retailer in the United States, according to analyst research.

Amazon has room to expand and compete with the likes of Macy’s and Nordstrom, which have opened smaller-format stores. Amazon’s physical grocery and convenience shops have yet to upend brick-and-mortar retail.

Amazon has hundreds of associates, and no cashier-less checkout like some Amazon stores. Still, using a biometric system known as Amazon One, customers can pay with a swipe of their palm.

Related News

Latest News

Latest News