Amazon sold 175 mn items during Prime Day shopping

Amazon has sold more than 175 million items on its e-commerce platform during this year’s Prime Day shopping event, more than its sales for the past Black Friday and Cyber Monday combined. digital transformation
The US-based online retailer didn’t disclose the actual sales figure. The two-day sale across 18 countries was the largest shopping event in Amazon history. Last year’s Prime Day only ran for 36 hours.

It also said that on Monday and Tuesday it sold more Amazon devices — like the Echo Dot, the Fire TV Stick and Alexa Voice Remote — over a two-day period than it ever has before.

The 48-hour shopping extravaganza gave large retailers a boost in online sales of 68 percent, on average, according to Adobe Analytics, which measures the transactions of 80 of the top 100 internet retailers in the U.S. Adobe classifies large retailers as companies that have more than $1 billion in annual revenue.

Amazon said it sold over 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than 1 million toys.

According to Google Trends data,’s website traffic increased over 100 percent in the first 24 hours of Prime Day vs. the average traffic over the past five days, and the sale period of 48 hours is up 33 percent over 36 hours in 2018.

“We want to thank Prime members all around the world,” said Jeff Bezos, Amazon founder and CEO.

Amazon disclosed for the first time last April that it had more than 100 million paying Prime members worldwide.

Amazon Prime members worldwide saved more than one billion dollars throughout Prime Day.