Amazon.com has paused its annual Prime Day sale in India, as the country battles a severe second wave of coronavirus infections that has left thousands dead.
Amazon, Google and several Indian firms have jumped in to help the world’s second biggest population battle coronavirus by pitching in with everything from airlifts of medical equipment and funding pledges to making medical oxygen.
The event, offered only to members by Amazon, is held in July to boost sales. The discounts are a key way Amazon markets Prime, a fast-shipping and media-streaming service that incentivizes subscribers to do more shopping on Amazon.