Amazon India’s Great Indian Festival 2023 Off to a Roaring Start, Attracts 9.5 Crore Customer Visits in First 48 Hours

Amazon India reported a groundbreaking achievement on Tuesday, revealing an impressive 9.5 crore customer visits in the initial 48 hours of its Great Indian Festival 2023.
Amazon e-commerce productDuring the first 24 hours of Prime Early Access (PEA), Prime members displayed an astonishing 18-fold increase in shopping compared to the average daily purchase during the sale, which commenced on October 7.

In a phenomenal display of buying frenzy, Prime members purchased more than 75 smartphones per second during the first hour of the sale’s commencement in the Prime Early Access period.

Notably, four out of every five smartphones sold within the first 48 hours were 5G ready, signifying a growing demand for next-generation technology. Premium smartphones priced at Rs 30,000 and above witnessed a threefold growth compared to the previous year.

Expressing delight over the overwhelming response, Manish Tiwary, Vice President and Country Manager, India Consumer Business, Amazon, stated, “We are elated to witness the biggest ever opening with record customer visits and the highest number of Prime members shopping during the 24 hours of Prime Early Access.”

Furthermore, Tiwary highlighted the significant increase in seller participation, with over 65 percent of sellers originating from tier 2 and 3 cities. Amazon currently boasts 14 lakh sellers in India.

The company observed an impressive 35 percent increase in small and medium businesses securing sales within the initial 48 hours, as compared to the previous year.

Amazon Pay UPI sign-ups saw an all-time high growth of 37 percent year-on-year (YoY) since its launch. Additionally, the usage of the Amazon Pay ICICI Co-branded credit card surged by 65 percent, providing customers with enticing 5 percent unlimited cashback rewards.

Popular smartphone brands included OnePlus, Samsung, and Apple, with customers purchasing more than 100 OnePlus smartphones every minute during the first 48 hours, marking a 2.5 times increase from 2022. Samsung, on the other hand, drove the demand for premium phones, with its flagship Galaxy S Series experiencing a threefold growth over the previous year.

TV sales were equally impressive, with customers purchasing one TV per second, and a significant 80 percent of orders coming from Tier 2 and 3 cities and towns. Among TV purchases, 4K TVs were the most preferred, and one in every three TV shoppers opted for the no-cost EMI option to make their purchase affordable.

Lastly, the demand for large screen TVs witnessed an extraordinary record growth of 260 percent YoY, reflecting the enthusiasm among customers for enhanced viewing experiences.