Amazon India said it has over 10 lakh sellers on its platform with more than 4.5 lakh new merchants joining the platform in the past two years.
More than 90 percent of the sellers on Amazon.in are local small and medium businesses (SMBs) and over half of these sellers on the marketplace come from tier-II and -III cities.
Since January 2020, over 4.5 lakh new sellers have joined Amazon.in.
Of these, over one lakh are local offline retailers and neighbourhood stores that have been onboarded on the Amazon marketplace through the Local Shops on Amazon program.
Amazon India Vice-President Manish Tiwary said the growth of sellers joining Amazon.in reflects the tremendous entrepreneurial spirit of the Indian businesses and the key role e-commerce has played in their business, especially during the recent challenges caused by the pandemic.
“As we look forward, we remain committed to our pledge of digitising 10 million SMBs, including the ubiquitous dukaans. We strongly believe that Amazon can play a significant role in fueling India’s digital economy to its USD 1 trillion ambition,” Tiwary said.
Since its entry into the Indian market in 2013, Amazon has been investing in creating the infrastructure and ecosystem to support SMBs to adopt e-commerce.
This includes initiatives like taking Chai Cart and Tatkal vans to markets and SMB hubs in cities across India for increasing awareness about e-commerce and launching several India-first innovations for Amazon like Seller Flex and Easy Ship.
Amazon has been engaging with the network of local neighbourhood stores across India, integrating e-commerce into their operations through focused programmes like Local Shops of Amazon (for online selling), Amazon Easy (for assisted shopping), I Have Space (for last-mile deliveries) and others.