Amazon has acquired India-based women-focused social commerce startup GlowRoad as part of its commitment to digitize 10 million local Indian businesses by 2025.
Flipkart’s social commerce platforms are Shopsy and Meesho.
Amazon in a news statement said the acquisition of GlowRoad will help the US-based e-commerce major to accelerate entrepreneurship among millions of creators, homemakers, students, and small sellers in India.
GlowRoad recently raised nearly $32 million and has investors like Accel, Vertex Ventures and CHD Investments, among others.
GlowRoad has over six million resellers and is present in more than 2,000 cities.
A recent Accenture report said the global social commerce market is set to reach $1.2 trillion by 2025 and India will be one of the fastest growing markets in the space.
The report said that India’s social commerce market is expected to grow at a 59 percent compound annual growth rate (CAGR) to reach $17 billion in gross merchandise value by 2025.