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Amazon buys e-commerce platform Selz

Amazon has acquired Selz, an Australia-based e-commerce platform that helps businesses to have their own online stores, CNBC reported.
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“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” Martin Rushe, CEO and founder of Selz, said in a blog post.

The acquisition of Selz could give Amazon an edge over e-commerce enabler like Shopify which has seen its business flourishing during the pandemic as e-commerce grew due the restrictions related to Covid-19.

It also shows Amazon’s efforts to build the e-commerce ecosystem at a time when the company’s third-party marketplace where merchants need to pay commissions on sales besides delivery fees, continues to thrive.

Amazon earlier used to run a service similar to Shopify, called Amazon Webstore, a platform that allowed companies to leverage Amazon technology and expertise in building and managing their direct-to-consumer business. But Amazon Webstore was shut down in 2015.

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