Google-owned YouTube has revealed that the video platform has over 325 million unique viewers (over 18 and above) in India and it is the top platform for accessing videos in regional languages in the country.
YouTube creators in India are now entering diverse categories, driving massive watch time growth and the streaming platform now delivers 4.8 times greater effectiveness than TV and directly impacts sales.
“Millions of Indians are coming to YouTube to express their unique passions and create content that is more personal, helpful and accessible,” said Sanjay Gupta, country head and vice president of Google India.
YouTube is the #1 platform for accessing videos in regional languages with Hindi leading the charts followed by Tamil, Telugu, Kannada, Bengali and others.
With over 2,500 creator channels now reaching over one million subscribers, YouTube has seen over 45 percent growth in overall watch-time in July compared to last year for the same period, according to data provided by US-based media measurement and analytics company Comscore.
YouTube said that watchtime of gaming videos in India grew by 2 times as compared to Q2 2019 and baking videos grew by 3 times during the same duration.
