Google-owned YouTube announced to pay creators up to $10,000 a month for making popular videos on Shorts app, its TikTok competitor.
The company has launched YouTube Shorts Fund, a $100 million fund distributed over 2021-2022.
“Each month, we’ll reach out to eligible creators to claim a payment from the Fund — creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts,” YouTube said in a statement.
The $100 million fund will help build a monetisation model for Shorts on YouTube and is not limited to just creators in YouTube Partner Programme (YPP) and any creator that meets its eligibility criteria can participate.
With the launch of the Shorts Fund, creators and artists now have 10 ways to make money and build a business on YouTube.
“Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube,” said Robert Kyncl, Chief Business Officer, YouTube.
YouTube Premium is a paid subscription option which enables members to enjoy ad-free content, background playback, downloads, and premium access to the YouTube Music app. “The majority of subscription revenue goes to YouTube partners.”