Wipro to kick off digital program for Chelsea  

Wipro to handle digital program for ChelseaIT services provider Wipro today announced its digital deal with Chelsea Football Club, the current champions of the English Premier League.

On Wednesday, HCL Technologies, a competitor of Wipro, announced its digital transformation with Manchester United, the main rival of Chelsea.

The Bangalore-based Wipro will support Chelsea FC in the digital transformation journey by bringing together strategy, design and technology.

Chelsea FC aims to re-imagine the digital and technology experience. Chelsea FC, which has a strong fan base in India as well, will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience. Chelsea FC has over 50 million passionate supporters in India.

“Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Our Customer Journey Engineering methodology will enable Chelsea FC to continue to be a preeminent digital brand,” said Rajan Kohli, global head, Wipro Digital.

Image: Chelsea manager Jose Mourinho and captain John Terry post the signing ceremony with Wipro executives

Baburajan K
[email protected]

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