WhatsApp Business tips and tricks for MSMEs in India

India’s Micro, Small and Medium Enterprises (MSMEs) sector is relying on WhatsApp Business for the growth of business and speed up digital transformation.
WhatsApp for businessSeveral small businesses have embraced technology to connect with their customers and maintain business continuity. Messaging with businesses is becoming more and more common all around the world.

Worldwide, WhatsApp is the most popular messaging service in over 100 countries. Facebook-owned WhatsApp has over 2.5 billion active users and is one of the few apps to be downloaded over five billion times.

WhatsApp Business app has over 15 million monthly users in India. Businesses are finding tremendous value in the nature of WhatsApp. Businesses across the country are using the WhatsApp Business app to communicate efficiently with their customers and grow. Take a look at some of the most impactful features.

Creating a Business Profile lets businesses add important company details to their profile, which helps create a formal presence, feel professional and assure customers that they are interacting with a legitimate business. This video has all you need to get started.

Businesses can also leverage Labels to stay organized by sorting their customer conversations into different categories like ‘new customers’ or ‘pending orders’. This helps them easily organise and search for chats and messages – here’s how.

QR Codes are a digital front door that make opening a chat with a business as easy as possible. People simply have to scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat. To start using a QR code, businesses can follow these quick steps, take a look at this video and complete a training on the same.

Messaging Tools help business owners streamline their operations and significantly save time. Quick replies allow businesses to easily address the frequently asked questions they receive,  and ‘away’ messages inform customers of when they can expect a reply.

WhatsApp also created business-themed sticker packs available within WhatsApp to users around the world. The Open for Business sticker packs are some of WhatsApp’s first animated Stickers (launched this year). These stickers are unique collections featuring 20+ new designs that have been curated by WhatsApp designers. Since people and businesses might not be able to see each other in person right now, these new stickers can be a fun way to say thanks and get business done.