Twitter will start sharing revenue from advertisements with some of its content creators, Chief Executive Officer Elon Musk said.
Effective Friday, revenue from ads that appear on a creator’s reply threads, will be shared. The user must be a subscriber of Blue Verified.
Elon Musk, however, did not give details about the portion of revenue that would be shared with users.
Twitter has seen advertisers flee amid worries about Elon Musk’s approach to content moderation rules, impacting its revenue.
Elon Musk has focused on reducing costs and introducing new plans for Twitter Blue subscription service, which offers the sought-after verified badge.
Separately, Elon Musk said on Friday that legacy Blue Verified would be scrapped in a few months as it was deeply corrupted.