Twitter is planning to offer its verified service next Friday with different colored checks for individuals, companies and governments.
Twitter Chief Executive Elon Musk on Friday allotted colors for the categories – gold for companies, grey for governments and a blue check for individuals including celebrities.
“Painful, but necessary,” he said, adding that verified accounts will be manually authenticated before a check is activated.
The revamped $8-per-month service will allow individuals to have a smaller, secondary logo of their organizations if verified by them, he said in a tweet on Friday.
Elon Musk has also revealed that user growth on Twitter is at an all-time high. But several companies including General Motors (GM) and United Airlines paused or pulled back ads on the platform.
The social media platform delayed its relaunch to make it foolproof as the service is expected to help Twitter grow revenue at a time when Musk is trying to retain advertisers after buying the company last month for $44 billion.
Twitter paused the subscription service on November 11 as fake accounts mushroomed, forcing the world’s richest man to bring back the “official” badge to some users.