Twitter announced its new Blue for Business service, a new way for businesses and their affiliates to verify and distinguish themselves on the micro-blogging platform.
Twitter Blue for Business subscriber can link any number of their associated individuals, businesses and brands to their account, Twitter said in its Business blogpost.
When they do, associated profiles will receive a little badge of their parent company’s profile picture next to their blue or gold checkmark.
This connection will help businesses to create networks within their own organizations on the micro-blogging platform.
Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business.
The micro-blogging platform is piloting Blue for Business with a select group of businesses for now, but next year it will roll this out to more businesses who wish to subscribe.