Short-form video app TikTok will introduce an option over the next few weeks to let users on its platform create longer videos of up to three minutes.
TikTok, which allows users to record short mobile-friendly videos that can last up to 60 seconds and add special effects as well as soundtracks pulled from a music library, has become popular with teenagers in recent years.
“We’ll be rolling out the option to create longer videos on TikTok, giving global community the flexibility to film, upload and edit videos up to three minutes in length directly within TikTok,” the social media company said in a blog post.
The success of TikTok, owned by ByteDance, has also prompted many social media companies to add short-video services to their platforms, with Facebook’s Instagram launching short video clips, known as reels, as well as Snap’s Snapchat rolling out Spotlight in November.
