Short video platform TikTok is introducing TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed.
The launch of TikTok Pulse will enable the company to start sharing advertising revenue with creators, public figures and media publishers.
“Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok,” the company said in a blogpost.
TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.