Tech Giant Google Maintains Overwhelming Dominance in Online Search Engine Market

A recent report has reaffirmed Google’s steadfast dominance in the search engine market, showcasing its formidable position with a commanding 91.7 percent market share as of August this year. This substantial lead places Google far ahead of competitors such as Microsoft’s Bing, Yahoo, and DuckDuckGo.
Google Play StoreMicrosoft’s Bing, despite incorporating artificial intelligence (AI) into its search engine, could only secure a modest three per cent of the market share, according to Microsoft’s Chairman and CEO, Satya Nadella, publicly acknowledged the gap in performance compared to Google and suggested that becoming Apple’s default search engine might aid Bing in gaining traction within the global search market.

Other search engines like Yandex (1.5 percent), Yahoo (1.2 percent), Baidu (1.1 percent), and DuckDuckGo (0.5 percent) had significantly smaller market shares.

Notably, Google’s influence extends to the mobile search engine market, where the tech giant commanded a remarkable 95.2 percent of the global market share by August. This figure underscores Google’s unwavering commitment to optimizing the mobile search experience for users.

Following Google, both Yandex and Baidu held 1.3 percent of the market share, while Yahoo accounted for 0.6 percent. Bing and DuckDuckGo trailed with 0.5 percent each.

The report highlighted that the United States constituted the largest source of traffic to, accounting for 26.7 percent. Other major contributors included India (4.6 percent), Brazil (4.4 percent), the UK (3.9 percent), and Japan (3.9 percent).

In terms of user engagement, experienced a substantial 85.3 billion visits in July, with visitors spending an average of 10 minutes per visit and viewing approximately 8.6 pages each time. The bounce rate stood at 28.7 percent, indicating a favorable user engagement.

Furthermore, the report highlighted a notable improvement in user satisfaction, with a satisfaction score increase of 7 per cent, rising from 75 in 2022 to 80 in 2023. This rise underscores Google’s dedication to enhancing its search algorithms and overall user experience, firmly establishing its dominance in the competitive search engine landscape.