Singapore-based digital storage manufacturer Strontium Technology announced its tie-up with Supertron Electronics, an IT and Mobile distribution house in India.
With the partnership, Strontium Technology intends to expand its market presence and availability of its memory products.
The appointment will leverage Strontium’s Memory and non-Memory products to address the growing market in India.
“We are very excited to deepen our relationship with Supertron Electronics and enhance its leadership offerings by using our complete portfolio of Memory and non-Memory products” said Vivian Singh, President & CEO, Strontium Technology.
The company believes that post demonetization and government push to digital payments are expected to strengthen the organized retail.
Strontium is also in relation with other key organized players in the market including leading e-Commerce giants like Amazon.in, and leading large format retailers (LFRs) like Croma. It also has strategic alignment with specialist E-commerce sellers like Cloudtail.
In India, Strontium is now representing over 2000 cities. And as part of the company’s growth strategy, wants to reach out to the semi-urban and rural masses through this strategic tie-up with Supertron Electronics.
