Spotify buys Kinzen that identifies harmful content

Audio-streaming service Spotify Technology has acquired Kinzen, a firm that has helped it identify harmful content on the platform.
The acquisition is part of Spotify’s efforts to deal with harmful content on its service after backlash earlier this year over The Joe Rogan Experience, in which the podcaster was accused of spreading misinformation about COVID-19.

The Dublin-based firm has been working with Spotify since 2000, initially focusing on the integrity of election-related content. Since then, Kinzen’s remit has expanded to include targeting misinformation, disinformaton and hate speech.

“Kinzen offers a combination of tools and expertise to help us better understand the content on our platform and emerging abuse trends,” said Sarah Hoyle, Spotify’s head of trust and safety.

Deal terms were not disclosed.

Kinzen will provide early warnings about problems in different markets, helping Spotify more effectively moderate content in more languages.