Spending on Apple App Store and Google Play dip 4.8% to $31.6 bn

Consumer spending on in-app purchases, premium apps, and subscriptions on Apple App Store and Google Play fell 4.8 percent to $31.6 billion in the third quarter of 2022, said Sensor Tower data.
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App adoption also declined 1 percent year-over-year to 35.3 billion.

Chinese short-form video app TikTok is the #1 non-game app worldwide across the App Store and Google Play combined.

TikTok saw approximately $914.4 million in consumer spending this quarter, bringing its lifetime total to roughly $6.3 billion.

TikTok was the No. 1 revenue-generating non-game app on the App Store, while on Google Play it came second to Google One, which maintained its No. 1 spot with a little more than $330 million.

The revenue generated on Apple’s marketplace was more than double that of Google Play’s.

Revenue generated on Apple’s marketplace fell 2.3 percent to $21.2 billion from $21.7 billion in the year-ago period.

Revenue generated on Google Play fell 9.6 percent to $10.4 billion from $11.5 billion in the third quarter last year.

TikTok was the most downloaded non-game app across both marketplaces, reaching approximately 196.5 million installs in Q3.

In the first half of 2022, Instagram was No. 1 by downloads on Google Play, but it traded that spot to fellow Meta app Facebook in Q3, which saw approximately 150.3 million first-time installs on the Android marketplace.

Consumer spending in mobile games declined 12.7 percent to $19.3 billion in the third quarter.

Worldwide downloads of mobile games remained flat at 13.7 billion.