Snap buys 3D AR solutions provider Vertebrae

Snap, the parent company of Snapchat, has acquired 3D and augmented reality (AR) commerce solutions provider Vertebrae.
Snapchat for CIOsVertebrae’s development and engineering team will keep developing the platform for existing and new clients. Vertebrae aims to strengthen and scale 3D asset platform for retailers and brands, Vertebrae CEO Vince Cacace said.

Vertebrae has raised about $10 million in venture funding to date. Toyota, Adidas and some other well-known brands are clients of Vertebrae.

The startup worked with Facebook on AR shopping tech in 2019.

Snap in May acquired augmented reality (AR) display provider WaveOptics, which power its Spectacles glasses, reportedly for more than $500 million.

Snap recently unveiled the next generation of Spectacles, its first pair of glasses that bring augmented reality to life.

Snap has announced new features, latest updates and Augmented Reality (AR) experiences, like new AR tools and camera experiences, the next generation of Spectacles and launched Story Studio standalone app offering editing tools to creators on mobile.

Social media platform Snapchat has reached over 500 million monthly active users, with roughly 40 percent of its community located outside of North America and Europe.