SAP enhances Solheim Cup 2015 mobile app to improve digital experience

SAP has enhanced the Solheim Cup 2015 mobile app — powered by SAP HANA — to improve digital golf experience at the Golf Club St. Leon-Rot from September 18-20.

The digital deal is aimed at enabling golf fans to access tournament information, including real-time match and scoring details, prediction game challenges, venue details, team and player profiles via a single visually rich app.

SAP said the mobile app will support all fans at the three-day, bi-annual tournament, which will see Europe’s best female golfers compete against 12 best female players from the U.S.

“This presents a perfect opportunity for SAP to bring Solheim Cup fans as close to the action as possible,” said Chris Burton, group vice president, Global Sponsorships, SAP.

Incidentally, SAP is the official technology partner of this women’s golf tournament.
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SAP will enable real-time insights for spectators following the broadcast on TV through enhanced TV graphics, such as ball flights, distance between the ball and the hole or wind situations to provide an on screen experience never seen before.

The mobile app will offer detailed comparisons between the players throughout the tournament that will set a new benchmark for viewer friendly analytics in the world of golf.

Golf fans onsite will get to experience the power of Big Data and next-generation analytics in action by participating in the “Longest Drive” Showcase. Powered by SAP HANA, the interactive demo will show how data from wearables and sensor technologies collecting information on distance, power and efficiency can generate game-changing insights.

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