Digital payments platform Paytm has launched an Android Mini App Store to support local developers take their innovative products to the masses.
Paytm said it will provide listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have joined the program.
“Paytm Mini App Store empowers Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option,” said Vijay Shekhar Sharma, founder and CEO of Paytm.
Mini apps are a custom-built mobile website that gives users app-like experience without having to download them.
The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2 per cent charge for other instruments like credit cards.
Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps.
It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users.
This app store has been running in beta with select users and witnessed over 12 million visits in September.
Google recently pulled the Paytm app from the Play Store for not complying with its gambling policies.
Paytm alleged that it was arm-twisted by the search engine major to comply with what it called biased Play Store policies that are meant to artificially create Google’s market dominance.
The Paytm app was restored on the Play Store after a gap of a few hours.
The financial services platform this week brought back the Paytm Cricket League with UPI cashback and scratch cards.
Paytm said that the cashback was being given following all rules and regulations set by the government.
Google also sent notices to Zomato and Swiggy for running cashback-based IPL games and both the food aggregator platforms decided to pause their virtual gaming leagues.
While Zomato was running Zomato Premier League on its app, Swiggy offered Match Day Mania during the ongoing IPL 13 matches.