OpenWeb, a leading audience relationship platform, has acquired ADYOULIKE, a global advertising platform, in a deal valued at $100 million.
This acquisition connects OpenWeb’s network of 1,000-plus publishers, including Forbes, Newsweek, and Refinery29, with ADYOULIKE’s technology, delivering brand placements to communities through innovative social advertising experiences.
This acquisition will bolster OpenWeb’s positioning as an end-to-end operating system (OS) for the open internet.
ADYOULIKE was launched in Paris in 2011 by Julien Verdier, Yohan Elmaalem, Francis Turner, and Dale Lovell, and today works with over 4,000 brands, agencies, and publishers including The Guardian, Reach, Prisma Media and Groupe Marie-Claire.
Nadav Shoval, CEO and co-founder of OpenWeb, said: “Our acquisition of ADYOULIKE will allow us to leverage consent-based, first-party data and connect the most engaged communities on the web with brands, powering a more sustainable web.”
Following the acquisition, Julien Verdier will join OpenWeb’s executive team as the company’s General Manager of Advertising. ADYOULIKE’s more than 70 employees will also join OpenWeb, bringing global headcount to nearly 300, with new offices in Paris and London.
