Mobile game spending will reach $89.6 bn: Sensor Tower

Mobile game spending will reach $89.6 billion in 2021 from across the App Store and Google Play globally.
PUBG mobile game developersMobile games represented 74.1 percent of all app spending in 2019; its share fell a little more than 2 percentage points to 71.7 percent in 2020, and its share is projected to fall 6.7 percentage points in 2021 from 2019’s figure, reports Sensor Tower.

Mobile games account for the majority of spending on each marketplace, representing 61.5 percent of iOS revenue and 78 percent of revenue on Google Play.

On the App Store, mobile gamers are projected to spend $52.3 billion by the end of the year, up 9.9 percent from $47.6 billion in 2020. Honor of Kings from Tencent is the highest grossing iOS game, generating $2.9 billion on that platform, up 16 percent from $2.5 billion. The title recently passed the $10 billion milestone earlier this year.

Games on Google Play will see $37.3 billion in consumer spending in 2021, up 16.6 percent from $32 billion in the previous year. The highest grossing title on Google’s platform is once again Moon Active’s Coin Master, which saw its revenue increase 13 percent to nearly $912 million from 2020’s total of $809.8 million on that marketplace.

First-time installs of mobile games will reach 55.3 billion in 2021 across the App Store and Google Play, Sensor Tower projects, declining 1.6 percent from 56.2 billion last year.

Mobile games will be downloaded approximately 8.6 billion times on the App Store in 2021, down 14.9 percent. Tencent will take the top spot with PUBG Mobile, including the Chinese localised version Game for Peace. The title will reach approximately 47.5 million installs on the App Store by the end of year, down 18.5 percent from 58.3 million.

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