Microsoft rolls out personalized news feed to take on Google

Microsoft on Tuesday rolled out a personalized news feed called Microsoft Start, which will be available both as a website and a mobile app.
This move will allow the software company to compete with news feeds provided by Apple, Google or third party apps like Flipboard.

The feed will aggregate content from news publishers and personalize it based on user choices, the software giant said in a blogpost.

It added that Microsoft Start will build on company’s online services including MSN, which chiefly aggregates news from sources.