Social media giant Meta Platforms said it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text.
Meta Platforms will invite a select group of advertisers to experiment the tools in a testing playground called AI Sandbox, Meta executives said at a press event in New York.
The executives declined to specify how many advertisers would have access to the space at the outset, saying only that the group was small.
Meta will grant access to more advertisers in July and integrate some of the features into general-purpose ad products later in the year.
The announcement marks the Facebook and Instagram owner’s first foray into rolling out products that use generative AI technology, which mines vast stores of past data to generate new content like prose, art and software code.
Alphabet’s Google, its digital ads rival, said it would start offering integrations of the technology in its search, email and photo products.
