Meta Platforms, the parent company of social media giant Facebook, has revealed its plans to introduce broadcast channels, a feature allowing public distribution of messages by individuals, to both Facebook and Messenger.
This development is part of Meta’s strategy to enhance engagement and interaction across its platforms, especially in the face of intense competition in the online environment.
The move follows a trend where social media companies are continually introducing new features to bolster user engagement and enrich the user experience on their respective platforms.
This announcement comes amidst the prominence of Telegram’s broadcast channels, particularly in the conflict between Israel and Hamas, where the Palestinian Islamist group utilizes them as a primary means of communication with the world.
In a statement, Meta mentioned, “We’re currently testing the ability for Pages to create broadcast channels and expect to roll this out in the coming weeks.”
Meta had recently expanded the WhatsApp Channels feature to users in over 150 countries, and it is also available on Instagram. This proactive approach indicates Meta’s commitment to constantly evolving and offering innovative features to its users across multiple platforms.