Meta Platforms, the parent company of Facebook and Instagram, has announced the introduction of the web version of its new text-first social media platform, Threads. This move is aimed at retaining professional users and gaining a competitive edge against its rival, X (formerly known as Twitter).
Users of Threads will now have the option to access the microblogging platform via its website from their computers, according to the company. Meta’s CEO, Mark Zuckerberg, announced through a Threads post that the web version would gradually become available to users over the next few days.
This anticipated rollout holds the potential to broaden Threads’ acceptance among power users, including brands, company accounts, advertisers, and journalists. By providing the platform on a larger screen, Meta aims to enhance the user experience for these segments.
Threads initially gained significant traction, crossing the milestone of 100 million sign-ups within five days of its launch on July 5. However, its popularity waned as users returned to the more familiar X platform following the initial surge.
Within a little over a month, the daily active users on the Android version of the Threads app plummeted from a peak of 49.3 million to 10.3 million, as reported by analytics platform Similarweb in a report dated August 10.
To address these challenges and potentially rekindle user engagement, Meta has plans to introduce additional functionality to the web experience of Threads in the coming weeks, as indicated by the company. This strategic move aims to revitalize Threads’ appeal and secure a stronger foothold in the evolving landscape of social media platforms.
