Mastercard buys digital identity firm Ekata for $850 mn

Mastercard announced the acquisition of Ekata for $850 million as part of its strategy to strengthen digital identity focus.
Mastercard Masterpass phone paymentEkata is headquartered in Seattle, with offices in Amsterdam, Singapore and Budapest.

Ekata works with a range of global merchants, financial institutions, travel companies, marketplaces and digital currency platforms. The company uses insights to deliver unique scores, data attributes and risk indicators that businesses then use to make more informed decisions.

Ajay Bhalla, president of cyber and intelligence solutions at Mastercard, said: “The addition of Ekata will advance our identity capabilities and create a safer way for consumers to prove who they say they are in the new digital economy.”

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