With the rise of social media ‘influencers’ who do all of their extremely lucrative business on Facebook, Instagram, and the like, do you actually need your own website?
After all, if you engage with your customers via a Facebook page, you don’t sell your own products (you just make commissions from affiliate sales), so what’s the point?
Well, actually, quite a lot …
It’s not really your audience …
Firstly, you need to remember that while having your online presence on other people’s platforms is free, you are entirely beholden to them. If for some reason Facebook doesn’t like what you’re doing, or you get banned by Instagram for violating one of their ever-evolving policies, your entire business is gone just like that.
All of your followers and subscribers will disappear in a heartbeat unless of course, you’ve directed them somewhere they can engage and share details with you that you own. Like for instance your own website.
Your online presence …
A website is not just a repository for your contacts – used well, it can work to establish your brand, and work as the platform for bigger and better things than promoting other people’s products. As long as you’ve made a decent job of it of course.
The emergence of WordPress in recent times has meant that anyone with even rudimentary skills can put together a passable website in an afternoon. If you can follow a YouTube tutorial or two, you can have something that looks good in a weekend.
There are plugins you can use to perform almost any function you can require, so the website can be adapted to almost any business you can think of. And, if you want to do this, you’ll probably come up with a website that looks OK and functions how you want.
For extra credit …
There are, however another couple of things you need to take into account. Your followers are used to using the high-end services that those multi-billion dollar social media companies display on their platforms. If they then come to your site and find something that was built by an amateur that is slow to load and clunky in operation, they will click away.
Secondly, you will still be entirely dependent on social media for your visitors as your site will not appear in any search results. If this combination of problems is a deal-breaker for you, you should probably consider employing somebody to do the complete web design thing for you.
Pick carefully and stay local
The first step here is to stay local. You can communicate with them easily and visit their offices if you need to go over your requirements. So, if you’re based in Coventry and you are looking for web design Coventry-based companies would be the best place to start.
You may well find cheaper alternatives on the other side of the world but the time difference involved can means the simplest of problems can take days to resolve. The decision is ultimately up to you, but those who are successful tend to not only have a website, it looks like a true asset to their brand.