Instagram will be adding new features, including a tool to trade digital collectibles, in order to assist content creators to monetize from the social media platform.
Users can soon support creators by buying their non-fungible tokens (NFTs) directly within Instagram, Meta Platforms said.
The features will be tested with a small group of creators in the United States. It plans to expand to more countries soon.
Meta has been rolling out new features for users to make money on its social media apps as it competes for talent with TikTok and others at a time when influencers are pulling in advertising dollars to these platforms.
Meta said it was expanding access to subscriptions on Instagram to all eligible creators in the United States to help them earn a more predictable income on the photo-sharing app.
It is also introducing gifts on Instagram, starting with Reels, so creators have a new way to earn money from their fan base.
The company is also launching a professional mode for Facebook profiles, which will allow creators to build a public presence while maintaining their personal Facebook profile.
