Google today announced new digital initiatives to strengthen its small and medium business (SMB) business in India.
Digital Unlocked skills program and My Business Websites are part of the SMB programs announced by Google CEO Sundar Pichai today in Delhi.
Google’s Digital Unlocked training program empowers Indian SMBs with digital skills that will enable them to get online and start using the power of the internet to grow their business.
My Business Websites program enables any business in India to create and manage a free, mobile optimized website. The website program will be available later this year.
India has 51 million small and medium business community.
“The Internet and digital technology will be an engine of growth for the Indian economy. Anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize,” said Sundar Pichai, CEO of Google.
KPMG’s study called Impact of internet and digitization on SMBs in India says 68 percent of the 51 million Indian SMBs are offline.
Uptake for digital by SMBs could help increase their contribution to India’s GDP by 10 percentage points, taking it up to 46-48 percent by 2020.
Profits of digitally engaged SMBs grow twice as fast compared to offline SMBs. Digitally engaged businesses are able to grow their customer base significantly with 52 percent catering to customers beyond their home city versus only 29 percent offline SMBs.
Digital Unlocked program from Google in partnership with FICCI will conduct 5,000 workshops across 40 Indian cities over the next three years. The online training comprises a set of 90 self-paced video tutorials, curated for India and is free of charge at g.co/digitalunlocked.
The tutorials cover a set of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video. Google, Indian School of Business and FICCI will certify the trainings.
Google India also launched Primer, a free mobile app designed to teach digital marketing skills. It is available for download through the Google Play and iOS app store. Primer also works offline and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.
Google’s My Business Websites will provide templated, editable websites for SMBs created from their data and photos on Google Maps. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.
Over 8 million Indian SMBs are already on Google platforms.