Google has introduced Reject all and Accept all buttons for tracking cookies on its platforms in Europe.
Anyone visiting Search and YouTube in Europe, while signed out or in Incognito Mode, will see a new cookie consent choice.
“This update, which began rolling out earlier this month on YouTube, will provide you with equal Reject all and Accept all buttons on the first screen in your preferred language,” Sammit Adhya, Product Manager, Privacy, Safety & Security, Google said in a statement on Thursday.
The users can also still choose to customize their choice in more detail with More options.
Google has launched the new cookie button in France and will roll out across Europe, the UK and Switzerland.
“Before long, users in the region will have a new cookie choice — one that can be accepted or rejected with a single click,” said Sammit Adhya.
Earlier this year, France’s data protection agency CNIL fined Google $170 million for confusing cookie tracking policies.
Google said the new privacy change would impact not only Search and YouTube, but also the sites and content creators who use them to help grow their businesses.
