Google recently announced that retailers offering ecommerce can list their products for free on Google.
Ecommerce companies can get started by either submitting their product feed through Google Merchant Center or by automating your feed setup through platforms that you may already be using to manage your products and inventory: Shopify, WooCommerce or BigCommerce.
If you’re a local business looking to attract customers to your store, you can also get your inventory online instantly by connecting to Pointy from Google via a compatible point-of-sale system or by purchasing a Pointy device, Google said.
Once connected, scan your products as normal and the product information will automatically upload to an online catalog called a Pointy Page and to your Business Profile through the See What’s In Store module.
You can also use Google Ads Smart campaigns — ads product built for small businesses. Smart campaigns will automatically build a landing page with your business phone number, hours, photos and reviews with the information you submitted on your Business Profile.
You can find more tools and tips on Google Small Business holiday hub and by tuning in to our October 14th Grow with Google training focused on selling online with ecommerce tools.
