Google India is slated to unveil new products on advancement in machine learning for the Indian languages, the company said on Friday.
In an event to be organised here on April 25, Google will also share findings from a new report by Google and KPMG India, titled “Indian Languages-Defining India’s Internet”.
Rajan Anandan, Vice President, SouthEast Asia and India, Google, will address the event, the company said in a statement.
In a bid to help Bengali speakers discover new information quickly, Google earlier this year announced the introduction of Knowledge Graph in the Bengali language on Google Search.
The Knowledge Graph enables users to search for things, people or places that Google knows about — landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more.
Google has also introduced its neural machine translation support for more languages including Hindi to make the translation process seamless and refined.
Of over 500 million people who use Google Translate, most of the users are in India, Indonesia, Brazil and Thailand.
Smart display campaigns
Google on Friday rolled out “Smart display campaigns” to all advertisers, a move that will help them reach more customers easily on the Google Display Network (GDN).
Smart display campaigns use the power of Google’s machine learning to automatically connect businesses to prospective customers who may be interested in products, using insights from millions of apps and sites.
“It will help create beautiful image, native and text ads that fit anywhere across the GDN and set the right bids to meet performance goals,” Google said in statement.
From popular news websites to latest gaming apps, there are now over three million apps and websites on the GDN.
According to the company, advertisers like hotel search platform trivago who use “Smart display campaigns” are seeing tremendous increase in conversions compared to other display campaigns.
“With ‘Smart display campaigns,’ trivago drove 36 per cent more conversions at the same CPA, compared to its other similar display campaigns,” the company said.
