Google has revealed its plans to impose stringent regulations on bulk senders in Gmail starting February 2024. The move aims to combat spam and unwanted emails, enhancing the overall email experience for users.
Google in a recent blog post stated: “We’re introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day — to keep your inbox even safer and more spam-free.”
The primary requirements for bulk senders, effective from February 2024, include authenticating outgoing emails, refraining from sending unwanted or unsolicited emails, and providing an easy means for recipients to unsubscribe.
Gmail will start to require that bulk senders:
# Authenticate their email
# Enable easy un-subscription
# Ensure they’re sending wanted email
Google, known for leveraging AI technology to block over 99.9 percent of spam, phishing attempts, and malware, disclosed that it already blocks a staggering 15 billion unwanted emails daily. However, with advancements in technology, Google recognizes the need to evolve its defenses for Gmail, a platform with two decades of service history, Neil Kumaran, Group Product Manager, Gmail Security & Trust, said.
In a related announcement, Google informed users about discontinuing the Basic HTML version of Gmail service in January 2024. Until that date, users will have the option to view Gmail in Basic HTML, after which the interface will automatically switch to Standard view. Additionally, Google clarified that unsupported browsers will still have the Basic HTML view option available until January 2024 for both computer and mobile browsers.