Google Ad Manager goes down, denying revenue to online publishers

Google Ad Manager was down for about three hours on Thursday, denying major online news publishers revenue during the crucial holiday period, Reuters news report said.
Google South KoreaNews websites such as the New York Times, Washington Post, Wall Street Journal and Los Angeles Times rely on Google Ad Manager to sell and display ads.

“The issue with Google Ad Manager has been resolved and ad serving has been restored for the affected users,” Google said in a tweet on Thursday evening. “We apologize for the inconvenience.”

News websites such as the New York Times, Washington Post, Wall Street Journal and Los Angeles Times were being affected by the issue.

The lost revenue for one large news website was thousands of dollars an hour and it was coming during a key revenue period as advertisers promote holiday deals.

According to the latest projections, digital advertising revenue globally will surpass $700 billion by 2025 from an estimated $566 billion in 2022. The size of digital advertising spending in the US in 2022 was $153 billion.

During the outage, ads continued to appear on Google’s own services such as YouTube.

Google in the past has reimbursed clients for certain service issues. Thursday’s outage has been internally deemed a “P0” incident, its highest-priority designation for problems, and some service began resuming after about two hours.

Ad Manager has about 90 percent share of the U.S. market for ad-serving software, which publishers embed on their websites, according to an ongoing antitrust lawsuit Texas and other states have been pursuing against the tech giant.

“Essentially every major website uses GAM (including, e.g., USA Today, ESPN, CBS, Time, Walmart, and Weather.com),” the lawsuit states.

The lack of competition has left publishers with few back-up options to Google Ad Manager. Lawmakers in the U.S. and elsewhere are pursuing legislation to curb Google’s market power.

Google has said it faces plenty of competition and denies allegations about anticompetitive practices.