The gaming landscape is experiencing a profound evolution propelled by cutting-edge technologies and innovative startups, according to GlobalData.
These startups are utilizing emerging technologies such as AI, AR/VR, and mobile devices to revolutionize business models and introduce distinctive products to the gaming market.
Kiran Raj, Practice Head of Disruptive Tech at GlobalData, emphasizes the significant role of these technologies, stating, “The gaming industry is undergoing a transformative shift influenced by innovative technologies. Far from being peripheral enhancements, these technologies are game changers – AI drives smarter gameplay, AR/VR broadens experiential horizons, and mobile captures a growing audience.”
Vaibhav Gundre, Project Manager at Disruptive Tech at GlobalData, further highlights the competitive advantage gained by startups leveraging emerging technologies.
Startups are actively harnessing the emerging technologies to gain a competitive edge.
Generative AI is already assisting developers to create gaming assets while AR/VR is pushing the boundaries of immersive and engaging gaming experiences.
Similarly, mobile technologies are expanding market accessibility by providing appealing offerings like casual social games to fundamentally reshape the gaming industry with new sources of revenue generation.
GlobalData’s Startup Series report titled “Game on: navigating future-play in gaming” sheds light on over 45 disruptive startups focusing on eight emerging gaming trends.
GGWP, a US-based gaming startup, utilizes AI to provide solutions for game moderation, detecting disruptive and toxic behavior in chat through automated moderation.
Pimax, a Chinese company specializing in VR hardware, develops high-fidelity consumer VR headsets, granting users access to immersive virtual worlds.
Landvault, a UK-based metaverse-focused startup, offers proprietary technology to build, deploy, and monetize white-labeled immersive VR worlds in the metaverse.
Pixion Games, based in the UK, provides competitive esports games for mobiles, targeting semi-casual and dedicated game enthusiasts, allowing them to engage and compete from the comfort of a mobile device.
The adoption of AI, AR/VR, and other emerging technologies signifies a seismic shift in how businesses conceive and craft gaming solutions, rather than a minor upgrade. By enhancing developer efficiency, streamlining the creative process through AI, and tapping into new business opportunities emerging with the expanding mobile landscape, startups are spearheading a transformative revolution in the gaming industry.
