Fox Corp has named Anjali Sud, the former CEO of video-sharing platform Vimeo, as the chief executive officer of its streaming service Tubi.
Fox acquired Tubi for $440 million in 2020.
Anjali Sud recently stepped down as the CEO of Vimeo, after about nine years at the streaming platform. Vimeo has nearly 300 million customers.
Anjali Sud will report into Tubi Media Group CEO Paul Cheesbrough.
Before Vimeo, Anjali Sud held positions in finance, media and e-commerce at Time Warner and Amazon.com.
Anjali Sud, who will take over on Sept. 1, succeeds Farhad Massoudi, Tubi’s founder and chief executive.
Fox created Tubi Media Group to house the streaming service along with some of Fox’s news, sports and entertainment digital platforms.
At the time, Fox announced Farhad Massoudi’s plan to step down, and the appointment of Paul Cheesbrough to lead the newly created unit.
Fox said in a news statement that Tubi recently became the most watched free ad-supported TV streaming service in the U.S. Tubi reaches 64 million monthly active users and recently surpassed PlutoTV, Peacock and HBO Max in total TV viewing minutes, according to Nielsen.
“The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment, by giving all people access to all the world’s stories. Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity,” Anjali Sud said.