Consumers are set to spend $33 billion on apps in Q2 2022 – up by 4 percent among iOS users from Q1 and consistent among Android users, matching the $11 billion in Q1, according to data.ai (formerly App Annie).
Across both app stores, games are set to account for 65 percent of consumer spend in Q2 2022. Mobile is now the leading force in gaming and generates 60 percent of global gaming spend, largely thanks to its demographic reach and gameplay range.
Consumers are projected to download more than 13.5 billion games and spend more than $21.4 billion in Q2. Mobile gaming is set to generate 30 percent more revenue this quarter and see a 25 percent increase in average weekly game downloads.