Consumer spending touched $2.3 bn on TikTok in 2021

Global consumer spending in TikTok touched approximately $2.3 billion last year, which includes the iOS version of its Chinese localisation Douyin.
TikTok technology focus
This figure represents 77 percent year-over-year growth from $1.3 billion in 2020, according to Sensor Tower.

Consumer spending in ByteDance’ video platform reached $824.4 million in Q4 2021, more than double the $382.4 million generated during the same period in 2020.

China remains TikTok’s largest market in terms of consumer spending. China’s share has diminished significantly.

In Q4 2021, 57 percent of spending came from Chinese users, whereas China’s App Store represented 85 percent of in-app spending in Q4 2020.

The US maintained its rank as the number two revenue-generator for TikTok, with its share in spending growing.

In Q4 2021, US consumers spent nearly $110 million in the app, representing 13 percent of global revenue. This was 5 points higher than in Q4 2020 when the US was responsible for $29.6 million or about 8 per cent of worldwide spending.

In June 2020, the Indian government banned the popular short-form video app TikTok amid border tensions with China.