Comscore has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space.
Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee’s social media engagement and video insights, which will bridge the industry gap of traditional digital and social measurement services that exists today.
Integration plans call for Comscore digital products to benefit from Shareablee data, allowing clients to broaden their digital footprint in products like Video Metrix with advanced social video insights, and for Shareablee clients to have additional advantages with curated views of Comscore digital data embedded in their Shareablee dashboards.
Shareablee, a Meta for Media Measurement Partner, provides analytics and intelligence to many of the world’s largest brands, publishers and agencies including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media.
Shareablee has built a proprietary taxonomy of over twenty million publishers, advertisers and content creators in over 70 global markets that publish millions of videos, images and articles each day across the major social media platforms.
