CA Technologies announced the availability of its new SaaS solution, the App Experience Analytics.
This solution enables organizations to deliver a premium customer experience across the increasing number of digital channels used by today’s consumers.
For application owners responsible for digital initiatives, CA App Experience Analytics provides application performance, crash analytics and usage analytics for Web, mobile, and wearable apps.
“The ultimate goal of a multichannel digital experience strategy is to provide customers with a flawless user experience from every channel that they use to engage with a brand,” said Ali Siddiqui, general manager, Agile Operations, CA Technologies.
“CA App Experience Analytics provides intuitive visualizations into the digital user experience giving decision makers real-time actionable insight into buying trends, retention rates, and conversions—enabling them to identify adjustments to apps that can help them retain and attract new customers,” he added.
The App Experience Analytics is built on an open, flexible, web scale analytics platform.
The solution’s heat maps, app flows and crash analytics provide an easy way to understand if poor user experience is the result of application design, code or an infrastructure element.
Additionally, key usage analytics provided by CA App Experience Analytics help organizations gain deeper insight into user behavior.
To further support digital transformation efforts, CA App Experience Analytics allows business analysts and DevOps teams to quickly understand complex sets of data through customizable dashboards.