ByteDance rival Kuaishou Technology would stop services of its short video app Zynn, operated in the United States, on Aug. 20.
The company’s other products for markets outside China will not be affected. Tencent-backed Kuaishou said its strategy for the international markets remains unchanged, without providing a reason for Zynn’s shutdown.
Apart from Zynn, for markets outside China, Kuaishou operates Kwai, which is mainly popular in South America, and Snack Video.
A reward system that offers users cash or gifts for signing up and referring friends helped Zynn to top U.S. app download charts last year.
The Tencent-backed short video apps developer also operates the Kuaishou app and competes with ByteDance’s Douyin for the Chinese market.