ByteDance rival Kuaishou to shut down video app Zynn

ByteDance rival Kuaishou Technology would stop services of its short video app Zynn, operated in the United States, on Aug. 20.
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The company’s other products for markets outside China will not be affected. Tencent-backed Kuaishou said its strategy for the international markets remains unchanged, without providing a reason for Zynn’s shutdown.

Apart from Zynn, for markets outside China, Kuaishou operates Kwai, which is mainly popular in South America, and Snack Video.

A reward system that offers users cash or gifts for signing up and referring friends helped Zynn to top U.S. app download charts last year.

The Tencent-backed short video apps developer also operates the Kuaishou app and competes with ByteDance’s Douyin for the Chinese market.