Bespoke Design vs. Templated Website Design: Pros and Cons

As the digital landscape evolves, having an impactful online presence is crucial for businesses and individuals. Website designers are the professionals in charge, and when it comes to creating a website, there are often two major approaches: bespoke and templated website design. They both have their own specific characteristics and understanding the pros and cons of each can be helpful in making an informed decision.
Website designers

Bespoke Website Design

Bespoke design (or custom design) entails developing a website from scratch which is then customized to meet the client’s unique requirements and brand identity. Every single aspect of the client’s website, from its base layout up to its functionality, is created exclusively for them.

Pros of Bespoke Website Design

The following are some pros or advantages of Bespoke website design.

  •       Unique Design

Bespoke web design offers an entirely unique options designers have the freedom to create a website that reflects the brand’s identity and values, setting it apart from competitors. This uniqueness can leave a lasting impression on visitors and easily foster brand recognition. 

  •       Personalized User Experience

Designers can easily optimize the website’s navigation, aesthetics, and functionality based on the target audience’s preferences. A personalized user experience enhances engagement and leads to increased conversions. 

  •       Ease of Flexibility and Scalability

As the business grows or new requirements arise, the website can be easily adapted and expanded to accommodate these changes, making these designs flexible and scalable. This ensures that the website remains relevant and effective in the long run. 

  •       Brand Consistency

Consistency is vital for brand recognition and credibility. Bespoke design enables seamless alignment with existing branding elements, such as logos, color schemes, and typography. A cohesive brand identity can promote brand trust and provide an air of professionalism. The website becomes a true representation of the brand, reinforcing its values and mission. 

  •       High Degree of Customization

With bespoke design, virtually every aspect of the website can be customized according to specific requirements. From the layout and graphics to interactive elements and animations, the level of customization is virtually limitless. 

Cons of Bespoke Website Design

  •       Time-Consuming

Creating a bespoke website is usually a time-intensive process. It involves in-depth planning, design iterations, and development. The entire process from concept to launch may take several weeks or even months, depending on cash flow and client choices. 

  •       Higher Cost

The level of personalization and expertise required for bespoke design comes at a cost. Custom websites generally demand a higher budget compared to templated designs, making them less budget-friendly for certain clients; however, it usually pays for itself in the long run. 

  •       High Dependence on Designers

Building bespoke websites from scratch necessitates close collaboration with designers throughout the entire process. This is because clients need to communicate their visions directly to their designers and also provide feedback, which can also increase the time-consuming aspect for both parties. 

Templated Website Design

Templated website design involves using pre-designed templates as a foundation or base for the website. Website designers choose a template that suits the client’s industry or style and then customize it as much as possible to match the brand’s aesthetics and content. This form of design comes with its own pros and cons, as discussed below.

Pros of Templated Design

  •       Cost-Effective

One significant advantage of the templated design is its cost-effectiveness. Using pre-designed templates significantly reduces the overall cost of website development, making it an attractive option for small businesses and start-ups with limited budgets. While these templates still have to be purchased, they come at a reduced price. 

  •       Quick Implementation

Since templates are readily available and basically pre-built, the website can be up and running in record time. Designers can focus on customizing the template to suit the brand’s color scheme, logo, and content, significantly reducing the time-to-market rate. This means that businesses can establish their online presence rapidly. For time-sensitive campaigns or events, templated design can be a practical solution. 

  •       Easy Customization

While based on a template, designers can still customize various elements of the website, such as colors, fonts, images, and content. This level of customization allows the website to maintain a certain degree of uniqueness. However, there’s only so much that can be changed in the long run with a pre-designed template. 

  •       Adequate for Primary Client Needs

For businesses or individuals with basic website requirements, templated designs can fulfill their needs effectively. These templates often come with essential features and functionalities, such as contact forms, image galleries, and blogs. 

Cons of Templated Design

  •       Limited Uniqueness

Since these pre-designed templates are available to a broader audience, it is possible that other websites might also use the same template. This can result in a lack of uniqueness, diluting the distinction of the brand. 

  •       Limited Customization

While some customization is possible, templates have predefined structures and layouts that designers must adhere to. This limitation may prevent the website from fully meeting specific design requirements. 

  •       Restrictive Functionality

Pre-designed templates may offer only some of the functionalities required by the business. As a result, some businesses may have to compromise on certain features or invest in additional plugins to meet their functionality needs. This can lead to additional costs but not as high as a bespoke design. 

  •       Potential Bugs and Compatibility Issues

Templated designs may not be thoroughly tested for all browsers and devices, potentially leading to compatibility issues and performance problems. This can affect the user experience and overall website performance. 

  •       Compromises in Brand Identity and Optimization

Customizing templates may not fully capture the essence of a brand, and since these templates are not explicitly tailored to the target audience, the user experience may not be as intuitive or seamless. As a result, the website may lack the consistency and authenticity that comes with a bespoke design. This can impact user engagement and conversion rates.


Both bespoke design and templated website design offer unique benefits and challenges. Ultimately, the decision between the two approaches depends on the client’s budget, their desired level of customization, how long their willing to wait and the long-term goals of the business or individual.

For those seeking a highly personalized, scalable, and distinct online presence, bespoke design may be worth the investment. On the other hand, templated design can be a cheaper and quicker option for businesses with basic website requirements or limited resources. By carefully considering the pros and cons of both approaches, they can make an informed decision to achieve their online goals successfully.

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