HDFC Bank, an Indian bank with 37 million customers, has selected Backbase to deliver its new digital omni-channel banking platform, running both its online and mobile banking apps.
Backbase, a provider of digital banking solutions, said it will play a key role in delivering HDFC Bank’s next generation of banking architecture. Thus platforms like the mobile banking app, digital banking portal, and web site will run on the Backbase platform.
More than 70 large financials have standardized on the Backbase platform to streamline their digital self-service and online sales operations across all digital touchpoints.
Customer base of Backbase includes Al Rajhi Bank, ABN AMRO, Barclays, CheBanca!, Credit Suisse, Fidelity, Hapoalim, Hiscox, ING, KeyBank, Legal & General, NBAD, OTP, PZU, PostFinance, Societe Generale de Banque au Liban and Westpac.
The first phase will be re-architecturing HDFC Bank’s technology stack with a omni-channel platform approach. Backbase will combine HFDC Bank’s existing core banking and back-end applications with its modern digital banking platform.
The non-technical digital business teams within the bank will be able to create new products and efficiently run cross – and upsell sales campaigns – without any IT support.
“We see a strong momentum for digital transformation projects in emerging markets,” said Jouk Pleiter, CEO and co-founder of Backbase.
“Our digital banking objective is to provide customers enhanced experience across all technology and digital touch points. Our efforts have been to introduce products and services catering to different customer segment, keeping in mind security and convenience,” said Nitin Chugh, country head, Digital Banking at HDFC Bank.