Apple hikes price of App Store in select countries

Apple announced it will increase prices of applications and in-app purchases (excluding auto-renewable subscriptions) on the App Store in the UK, Colombia, Egypt, Hungary, Nigeria, Norway and South Africa, on February 13, 2023.
Apple retail StoreHowever, prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15 percent to 12 percent.

“Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates,” the tech giant said in a blog post.

Apple will reveal more information on the revision in price later.

“This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts,” Apple said.

The US-based iPhone maker said the prices in the App Store won’t change in Ireland, Luxembourg, Singapore and Zimbabwe, but the proceeds will be updated to reflect the tax adjustments.

Local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan will see an increase in proceeds by the end of this month.

“In spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalized prices,” Apple said.

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