Accenture has acquired Austin-based Chaotic Moon, a creative technology studio that develops user-centered experiences for brands.
The investment is part of the growth strategy of Accenture in digital space.
The acquisition will be strengthening the marketing and digital services provided by Accenture Interactive, part of Accenture Digital.
The acquisition of Chaotic Moon provides Accenture Interactive with expanded rapid prototyping and creative technology capabilities, as well as a regional foothold in the talent-rich Texas market.
“We will work to fulfill our ambition at Accenture Interactive to be a market leader in experience design, marketing, content and commerce for the world’s biggest brands,” said Brian Whipple, senior managing director, Accenture Interactive, in a statement.
Ben Lamm, chief executive officer and co-founder of Chaotic Moon, said that the company will continue to design and build technology for its existing clients, as well as Accenture’s big brands.
Founded in 2010, Chaotic Moon recently announced plans to open a second office in Dallas. The company creates digital products for brands, including Disney, Marvel, and others.
The company has also garnered market recognition for its futuristic inventions, such as The Whole Foods “Smart Cart,” an autonomous cart that can follow a shopper around the store while keeping track of needed items, ingredients and purchase totals.
Earlier this month, Accenture acquired PacificLink Group, a full service digital agencies in Hong Kong. Prior to that, it acquired Brightstep, a Swedish provider of digital content and commerce solutions.
